Does a Drop in Organic Traffic Always Mean an SEO Problem?

Not necessarily. If the decline is mainly affecting informational queries, and your organic conversion rate and branded traffic remain stable or grow, it's often an effect of AI Overviews rather than a real performance loss.

How Do I Know If My Site Is Cited by ChatGPT or Perplexity?

The simplest approach is to regularly enter the kinds of questions a potential client would ask into ChatGPT, Perplexity, and other relevant AI tools, and note whether your brand appears in the answer or in the cited sources. Some specialized tools are also starting to track this signal more systematically.

Should I Really Monitor Bing Webmaster Tools If My Clients Don't Use Microsoft Products?

It's still worth doing even then, since Bing powers Copilot, which has a strong presence in professional settings. But the value is even greater if part of your client base operates in a B2B context or uses Microsoft 365 daily.

What Is "GEO," Generative Engine Optimization?

GEO (Generative Engine Optimization) covers the practices aimed at making a site easier for AI engines to understand, cite, and recommend , like ChatGPT, Perplexity, or Google's AI Overviews. This mainly involves a clear semantic structure, sourced content, and a solid reputation beyond the site itself.