Mélissa Anderson
Product and Innovation Director
About
With Leadstream for more than 10 years, I grew with the company by building the SEO department alongside an exceptional team. After several years leading that team, in 2025 I took on the role of Director of Product and Operations to contribute to a broader vision of our expertise and our offerings. I have a passion for innovation, real conversations and thinking outside the box, with an admitted soft spot for alpacas.
Fun Facts
01
What I love about SEO is that it is a genuinely creative field, even if it doesn’t appear that way at first glance.
Behind the data and the technical layers, there’s a great deal of strategic thinking and imagination involved in crafting innovative solutions. I also enjoy the fact that SEO sits at the crossroads of several marketing disciplines, which constantly pushes us to learn, adapt and stretch our limits.
02
When a topic interests me, it quickly becomes my new obsession.
03
I dream of building an animal sanctuary.
04
Hosting family and friends at my place is one of my favourite activities.
Expertise
SEO
GEO
Technical SEO
Marketing strategy
AI
Leadership
Preferred tools
My Posts
SEO
SEO
17 March 2026
5 GEO/IA Strategies for Car Dealers in 2025
THEY ARE WITH US FOR OUR
PASSION INCLUSION RELIABILITY
PASSION INCLUSION RELIABILITY
PASSION INCLUSION RELIABILITY
