AI Overviews, zero-click searches, AI citations: the rules of SEO have changed. Here’s which KPIs actually matter and how to read them together.

“SEO is dead.” This claim has been circulating in the digital marketing industry for years. Today, it has never been further from the truth. What is happening in 2026 is a profound shift. SEO is not disappearing. It is broadening. It now extends to GEO: optimizing your visibility in AI-generated answers. Abandoning SEO today is not a strategic bet; it is a retreat from the competition at the very moment that competition is intensifying.

In this article, we explain why migrating 100% of your content is almost always a mistake and what actually happens when you do it. We also share how to tell performing content from dormant content, the 7 criteria to evaluate every page, and the 4 categories to make clear decisions before launch day.

How to improve your visibility in AI? 17 March 2026 Par Aurélien Zeifmann Summary The key takeaway: AI no longer simply ranks your site. It synthesizes your reputation into a single narrative built from third-party sources such as reviews and forums. This algorithmic storyline can amplify criticism and block conversions even before an actual visit…

3 fatal mistakes car dealers make in digital marketing in 2026 17 March 2026 Par Stéphane Lussier En bref In 2026, automotive marketing has changed. Discover the 3 serious mistakes dealers still make, and how to avoid losing visibility, clicks, and sales. 1. The denial of SEO-GEO and AI Overviews What exactly is an AI…

5 GEO/IA Strategies for Car Dealers in 2025 17 March 2026 By Melissa Anderson Summary GEO/AI optimization redefines how car dealers appear online. With the advent of AI search engines like ChatGPT, Gemini and Google’s AI Overviews, ranking well is no longer enough—you must also be cited. In this article, we share our top GEO…