Executive team
Specializing in marketing for auto dealerships
Leadstream is led by a management team that shapes the company’s strategic vision and has driven its growth since 2016. Their role: making the decisions that matter, structuring the teams, setting the course and ensuring every department delivers results that match our clients’ ambitions. It’s under their leadership that Leadstream has become the go-to digital marketing agency for the automotive industry in Canada, with over 200 client partners and a team of more than 30 specialists.
Alexis Granchette
Chief Executive Officer
With 15 years’ experience in the automotive sector, Alexis has developed sharp expertise and an ability to drive growth and innovation. As the former Marketing Director of the Lauzon Group, he has gained deep insights into the automotive landscape, mastering organizational structures, software ecosystems, and industry-specific challenges. Now, as Leadstream’s CEO, Alexis leads the executive team with a clear and forward-thinking vision: to continuously innovate and support our dealer partners.
Melissa Anderson
Head of Product and Innovation
For nearly 10 years, Melissa has been a driving force behind Leadstream’s expansion, shaping its SEO direction with expertise and vision. She brings advanced SEO strategies to the automotive industry, tackling its unique challenges to deliver measurable results. Known for her rigorous approach and creative thinking, Melissa uncovers growth opportunities and delivers impactful, tailored solutions to her clients. As a leader, she fosters a culture of excellence within her team, pushing boundaries to stay ahead in an ever-evolving digital landscape. Her strategic thinking and forward-focused vision continue to drive Leadstream’s success.
Alex Robert
Vice-President of Sales
With over a decade of experience in the automotive and marketing sectors across Canada, Alex has built a dynamic career centered around strategic account management, sales leadership roles, and OEM partnerships. He has held key sales leadership positions at industry-leading organizations, including Evolio, Activix CRM, AutoSync, and now Leadstream. Six years in the CRM field have given him a deep understanding of dealer operations, enabling him to better address clients’ needs for lead generation and maximizing online presence.
