SEO and Digital Marketing Specialist

Job Description :

LeadStream is a leading digital strategy agency combining expertise in Search Engine Optimization (SEO) and Online Advertising (SEM-SMM), along with a comprehensive range of services such as marketing consulting and social media management.LeadStream has developed expertise within the automotive industry to help dealerships across Canada with their web strategies. However, more and more clients from various industries trust us to enhance their results. LeadStream demonstrates great adaptability to different projects, always delivering tailored strategies for its clients.Our values: communication, collaboration, honesty, and transparency. If you want to join a motivated and passionate team, this position is for you!

JOB SUMMARY :

We are seeking a motivated SEO and Digital Marketing Specialist to join our team of experts. As a team member, you will have the opportunity to contribute to the development of our SEO and digital marketing strategies.

JOB DESCRIPTION:

A flexible schedule to accommodate your lifestyle
A work environment with a passionate and motivated team
Remote work

TASKS AND RESPONSIBILITIES:

Coordination :

  • Use internal project management tools: Zoho Suite, Google Suite
  • Create, plan, and assign tasks, follow up on SEO and digital marketing projects
  • Communicate with account managers
  • Coordinate daily SEO and digital marketing activities
  • Work collaboratively with other team members

SEO :

  • Research keyword opportunities and propose content strategies
  • Write editorial briefs
  • Participate in the development of SEO and digital marketing strategies
  • Optimize key SEO factors (on-page and off-page)
  • Implement white-hat link-building strategies
  • Research and reach out to websites for guest blogging opportunities
  • Optimize clients’ Google Business Profiles and other local SEO strategies
  • Propose strategies to improve clients’ organic rankings
  • Collaborate with our SEO integration team
  • Conduct SEO audits (technical, on-site, off-site) based on LeadStream’s criteria
  • Stay up to date with industry changes and trends
  • Provide recommendations for SEO and digital marketing strategy development
  • Analyze and report on performance

REQUIRED SKILLS AND QUALITIES:

  • Strong interest and passion for SEO and digital marketing
  • Ability to work well in a team
  • Initiative and proactive attitude
  • Excellent organizational skills
  • Understanding of website performance metrics
  • Basic knowledge of tools such as Google Analytics, Google Search Console, and other SEO and digital marketing platforms