Facebook Ads agency

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Specialized in lead generation for dealerships and SMEs

Our team of certified Meta Ads specialists supports dealerships across Canada to generate qualified leads, boost sales and maximize return on ad spend.

Facebook Ad campaigns
that generate leads

Meta offers huge potential, but only if campaigns are well built and optimized.
In many cases, companies invest in Facebook Ads without really leveraging the platform’s capabilities.

Here is what we often see:

  • Your campaigns drive visibility, but few qualified prospects
  • Your cost per lead increases and becomes difficult to make profitable
  • Your audiences are too broad or poorly targeted
  • Your ads do not stand out in the feed
  • Your ad data does not reveal what actually works

The result? Your ad budget is not working as hard as it should.

Why advertise on Facebook Ads?

With more than 3 billion active people, Facebook and Meta have become places where users naturally discover new businesses. This is where your future customers spend time, scroll feeds and get drawn to what catches their attention.

For a dealership, it is the opportunity to showcase your models, promotions and new arrivals in front of shoppers who already browse online. You can quickly see what generates leads, adjust your campaigns continuously and invest where it matters most.

Ads and SEO,
our most successful clients’ secret weapon

According to Shift Digital

18% of formscompleted on the site come from paid media
+40% more completed lead formsthanks to paid advertising
+160% more paid lead formson average for dealerships with the most organic conversions

Services

Our Facebook Ads agency services

Meta multi-platform advertising

Be present everywhere your customers are.

  • Synchronized placement across Facebook, Instagram and Messenger
  • Full-screen stories to capture attention quickly
  • In-feed ads to detail the offer and benefits
  • Dynamic Reels to follow trends and reach new audiences
  • Creation of visuals and videos aligned with your brand and the manufacturer
  • Continuous A/B testing of formats, hooks and creatives to improve results

Conversion page

A dedicated conversion page for each Facebook campaign, designed to move the buyer from “I am browsing” to “I am filling out a form.” We remove distractions so your ad investments turn into real appointments and price requests.

  • Streamlined journey: a single objective (lead, trade-in appraisal, test drive)
  • Design optimized for mobile and load speed
  • Messages tailored to the model, the offer and the local market
  • Conversion tracking (forms, calls, clicks) configured by our experts
  • Compatible with your CRM to simplify follow-up by the sales team

Video ads

Bring the dealership experience directly into your customers’ news feed. We create video ads that showcase your models, your advisors and your offers in a dynamic, professional way.

  • Showcase key model features (design, tech, safety)
  • Short formats adapted to Facebook and Instagram user behaviour
  • Ability to combine actual inventory with manufacturer brand imagery
  • Performance-focused scripts and messaging (price, monthly payment, limited-time offers)
  • Ongoing optimization based on views, retention and conversions

Facebook remarketing

Do not let your visitors head to a competitor. We retarget people who visited your site or your inventory pages and bring them back with a tailored message and offer.

  • Retargeting of visitors to model pages, promotions and forms
  • Messages adapted to intent level (information, comparison, ready to buy)
  • Option to push similar or recently added vehicles
  • Lower cost per lead by capitalizing on already warm traffic
  • Custom scenarios for new, used, service and tires

Lead ads

Capture leads directly in Facebook without friction. We configure Lead Ad campaigns optimized for the quality of requests, not only the volume.

  • Pre-filled forms with Facebook data for quick completion
  • Custom questions based on your objectives (trade-in, financing, targeted model)
  • Lead filtering to reduce non-serious requests
  • Optional integration with your CRM or automated routing to your advisors
  • Rigorous tracking of cost per lead and the most profitable sources

Process

How Facebook advertising works
at Leadstream

Our method is designed to be simple, transparent and results-oriented. As a Facebook Ads agency for dealerships in Montreal, we fully take on the role of your marketing co-pilot every step of the way.

01

Onboarding and kick-off meeting to define your objectives

Progression

Étape 01

We start with a kickoff meeting, online or in person, to understand your reality: sales objectives, margin, inventory priorities, geographic targets and brand positioning. From the start, we clarify what a successful campaign means for you: number of leads, cost per acquisition, volume of test drives, and more.

02

Audit of your current assets

Progression

Étape 02

We audit your existing Meta Ads accounts, your audiences, your past creatives, your landing pages and your historical performance. We also review your website, your inventory and your other marketing channels (Google Ads, SEO, email, organic social media).

03

Defining the advertising and creative strategy

Progression

Étape 03

Based on these analyses, we build a clear audience strategy: priority segments, key messages, offers and the campaign sequence (awareness > consideration > conversion > remarketing). At the same time, our creative team will suggest a visual direction consistent with your brand identity and your awareness and performance goals.

04

Budget planning

Progression

Étape 04

We recommend a budget based on your market, your territory and your objectives. Together we define an initial test budget and a minimum performance threshold (cost per lead, cost per conversion, and more) to reach or exceed.

05

Campaign setup and launch

Progression

Étape 05

We configure your Meta Ad campaigns: account structure, ad sets, audiences, placements, tracking, conversions and catalogues if needed. We write the ad copy, integrate visuals and videos, and validate everything with you before launch.

06

Monitoring and optimization

Progression

Étape 06

Once the campaigns are live, we monitor results daily: click-through rate, cost per result, frequency, lead quality and actual conversions. We continually adjust audiences, bids, placements and creatives to maintain and improve performance.

07

Performance reporting

Progression

Étape 07

Every month, we present a clear, transparent report on your ad performance, along with our strategic recommendations. We analyze the most profitable campaigns, the most responsive audiences and the optimization opportunities for the following month.

Avantages

Why choose us?

Automotive specialization and sector expertise

Since 2016, we have supported more than 200 dealerships and SMEs in Quebec and across Canada. Our knowledge of the automotive market allows us to create SEO strategies that are tailored and effective.

Platform neutrality and technological independence

We work with any web provider (WordPress, TAdvantage, EDealer, Autoroot, D2C Media, 360 Agency, Magnetis) without any conflict of interest. This allows us to present you with recommendations that are 100% objective.

Full transparency and unlimited access to your data

All your data and access belong to you, without exception. You always know where every dollar goes and what results it generates with 24/7 access to your performance dashboard.

Human scale, proximity and responsiveness

Our local, bilingual and specialized team is always accessible. You benefit from personalized, fast support, adapted to your needs.

Testimonials

What our clients
are not telling you…

Long-term relationships with partners who entrust us with their digital growth year after year.

4.9/5 of 41 reviews

Never has a company of this kind given me such support. Proactive, they react quickly and adapt to market needs. I challenged them several times and they rose to the challenge each time.

Louis Desmeules
General Manager, Porsche Quebec

I feel they are motivated, passionate, and interested in my business. After just a few months, the results are already there, so I recommend them without hesitation.

Antoine Létourneau
Owner, Létourno

From the beginning of our relationship, we saw results in sales. They understood our business strategy and vision. Special thanks to Mélissa for listening and for her productivity and availability.

Nancy Boivin
Director, Brunelle Sport

Their dedicated services and high level of involvement in positioning our site and securing a strong SEO presence made all the difference!

Erick Laperle
Marketing and Operations Director, Blackcircles Canada

With Leadstream, we feel our needs are taken into consideration and that the success of our campaigns is a priority. We feel confident. They provide regular follow-ups and are always on the lookout for new ideas to help us stand out.

Marie-Andrée Poulin
ZEC Network

A partner in our web marketing for over 10 years, I strongly recommend this agency. The staff listens to our needs and proposes innovative solutions and ideas!

Hans Jenkins
Owner, Montmagny Hyundai

Leadstream stands out for its ability to listen and address our specific needs, especially on the technical side, which is not always the case in this industry.

Dominique Émond
Marketing Director, Groupe Beaucage

We have been working with the Leadstream team for many years and the service has always exceeded our expectations.

Christian Jutras
Digital Marketing Manager, Lauzon Group

Working with Leadstream has been a game-changer for our dealership. Their team brings a high level of expertise, responsiveness, and creativity to every campaign.

Tom Jenkins
General Manager, Orillia Dodge

We saw a marked difference in a very short time in our Google organic ranking, both locally and nationally.

Sébastien Légaré
General Manager, Desjardins Subaru

We have been working with Leadstream for over a year and I can attest to their professionalism and excellent attitude. We have established a mutually beneficial partnership and the results lived up to our expectations.

Marc-Andre Guindon
President, Lazr Freight

What a pleasure working with the Leadstream team! Stéphane Lussier and Mélissa listen to our needs and are wonderful advisors! I highly recommend them.

Martine Sylvain
Director of Development, Rive Sud Chrysler

Arbour Volkswagen has been working with Leadstream for several years and we are very satisfied with their service. A proactive and available team that boosted our lead results and visibility.

Stéphanie Arbour
General Manager, Arbour Volkswagen

Probably the best web leads agency in Canada. Very professional team attentive to its clients, I recommend them to everyone!

Philippe Thibault
General Manager, Irenode/Visium

Blogs and tips

Our best

for car dealerships

A selection of articles, perspectives and practical advice to better understand and address today’s automotive marketing challenges.

Facebook advertising, or Meta Ads, includes all paid formats shown on Facebook, Instagram, Messenger and WhatsApp. It allows your dealership to:

  • Precisely target audiences by location, interests, behaviour and intent
  • Deliver your messages to the right people, at the right time, in the right format (Feed, Stories, Reels, carousel, video, and more)
  • Drive awareness, engagement, conversions and lead generation within one advertising ecosystem

Unlike organic posts limited by the algorithm, Facebook advertising offers massive, controllable reach with detailed performance tracking (CPC, CPM, CTR, cost per lead, and more).

Despite the arrival of new networks, Facebook remains the most used social platform worldwide, with over 3 billion monthly active users. For automotive retailers, it is a key lever to reach potential buyers where they already spend several hours a day.

A few key data points that explain why investing with a Facebook advertising agency is strategic:

  • Facebook remains the most popular social platform and one of those offering the best marketing return on investment, according to several recent studies.
  • A significant share of marketers consider Facebook to be the platform that contributes most directly to their sales.
  • 2024-2025 performance studies show higher click-through and conversion rates, while cost per click and cost per lead are down on Facebook Ads, which makes it a particularly cost-effective channel.

In short: when well managed, your Facebook advertising will increase visibility, social selling and lead generation, while remaining measurable and continuously optimizable.

You can start with a few hundred dollars per month. To obtain meaningful data and stable results, we generally recommend a minimum budget adapted to your sector and your region. During the initial consultation, we provide a realistic estimate.

Early campaign trends often appear within the first few weeks. True optimization happens over multiple cycles that test audiences, creatives and placements.

Yes, the Meta Ads tool is accessible. However, the growing complexity of targeting, tracking and optimization often makes it more efficient to work with an experienced Facebook advertising agency, especially if you lack time or internal resources.

We analyze the causes, such as the offer, the audience, the creatives, the conversion pages and seasonality, then adjust the strategy. If the channel truly is not aligned with your objectives, we will say so and can reallocate part of the budget to other digital marketing levers, paid or organic.

We are a Facebook Ads agency in Montreal, but we manage campaigns for clients throughout Quebec and across Canada. Strategies are adapted to the specifics of each local market.

Yes. Our Meta campaigns always include Instagram to increase your reach. Depending on the objectives, we can also incorporate Messenger advertising when it is relevant.

We track essential KPIs, such as cost per click, cost per lead, cost per acquisition and conversion rate, as well as more qualitative indicators, like lead quality. You receive regular reports, and dashboards are accessible at all times.

No. Leadstream offers a complete digital strategy: Google Ads, TikTok Ads, YouTube Ads, SEO, social media management, email marketing, conversion pages and reputation management. This allows us to connect your Facebook Ads actions to your full marketing ecosystem.

Yes. You remain the owner of your accounts and your data. We act as manager and technical co-pilot, but never as the sole holder of your assets.

Everything starts with a strategic consultation. We analyze your current situation, your objectives and your resources, then present a clear and prioritized action plan with clear cost estimate.

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+1 (514) 303-2400

4020 Saint Ambroise St Suite 269,
Montréal (Québec) H4C 2C7, Canada

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