Google ads advertising agency in Montreal
For nearly 10 years, Leadstream has supported automotive dealerships and Quebec SMEs in managing and optimizing their Google Ads campaigns to generate qualified leads.
Google Search, Performance Max, Display, Local campaigns or remarketing: we build ad strategies aligned with your business goals, your inventory and your on-the-ground reality.
Why Google Ads
is essential for your dealership
The car buying journey starts online and it plays out in seconds.
If you are not visible when the buyer looks for a model, a price or a service, you lose the sale.
With an optimized Google Ads strategy, you can:
Integrate Google Ads
into a winning marketing ecosystem
Google Ads campaigns are more effective when they do not run on their own but are integrated into a complete marketing ecosystem. That is why we align Google advertising with Meta campaigns, SEO/GEO, and your video content strategy to maximize every touchpoint with buyers.
In practice, this means your campaigns capture existing demand on Google, while your SEO strengthens your organic visibility, and your remarketing audiences reconnect with buyers throughout their journey.
This cross-channel synergy helps generate more qualified leads, improve the profitability of your campaigns, and create a dominant presence in your local market.
Ads et SEO,
l’arme secrète de nos clients à succès
Services
Our Google Ads services for dealerships and SMEs
Text ads (search)
The most effective placement to capture shoppers at the precise moment they search for a model, a price or an offer. Ideal to quickly grow qualified leads and outpace local competitors.
- Targeting of ready-to-buy or high-intent searches
- Ads focused on models, pricing and special offers
- Dominate results compared to competing dealerships
- Lower cost per lead through ongoing optimization
Performance Max (PMax)
A smart campaign that maximizes your automotive leads by automatically targeting the shoppers most likely to convert. PMax combines all Google channels to drive more sales, lower costs and outperform nearby dealerships.
- Omnichannel delivery to reach all shoppers
- Optimization based on vehicle purchase intent
- Automatic highlighting of the most popular models
- Better profitability thanks to AI and real-time signals
YouTube Ads
YouTube influences the choice of model before the shopper even visits the dealership. With short, punchy videos, you build brand preference and generate more test drive requests.
- Inspiration prior to the vehicle choice
- Targeting active vehicle shoppers
- Video formats optimized for conversion
- Strengthens performance of your other campaigns
Local Ads
Perfect to attract more visitors to the dealership and promote your services (tire change, maintenance, special offers). Local ads give you an immediate edge in your area, where customers make decisions.
- Highlight your location and services
- Calls and directions directly from Google
- Increased visibility on Google Maps
- Acquire hyperlocal prospects
Display advertising / remarketing
Vehicle shoppers compare for a long time; remarketing allows you to maintain top-of-mind awareness and bring interested prospects back to your inventory. Result: more leads converted at lower cost.
- Constant reminders to visitors of your model pages
- Dynamic banners based on your inventory
- Targeting specific automotive interests
- Lower cost per lead through retargeting
VLA (Vehicle Listing Ads)
VLAs boost your new and used vehicle sales by displaying your cars directly in Google with price, photos and mileage. A key lever to quickly convert high-intent shoppers.
- Rich ads directly in Google
- Target shoppers ready to buy
- Automatic synchronization of your inventory
- More qualified leads for your sales team
DemandGen
Demand Gen increases demand and attracts new shoppers with compelling visuals across YouTube, Discover and Gmail. Ideal for launches, special offers and strategic models.
- Engaging visuals that spark interest
- Target lookalike audiences of auto buyers
- Broad reach at low cost
- Drive hot traffic to your model pages
AI Max
AI Max becomes more efficient with every signal. It identifies the shoppers most likely to convert and automatically adjusts your ads to maximize results. A clear competitive advantage for dealerships.
- Predictive AI based on automotive behaviour
- Automatic budget and bid optimization
- Ultra-precise targeting of future buyers
- More leads with a better CPA
Model pages (landing pages)
Highly optimized pages that turn visitors into qualified leads. They remove distractions, showcase your offer and significantly increase your conversion rate.
- Dedicated page for a model or special offer
- Short form focused on test drives
- GA4 tracking plus CRM integration
- Higher conversion rate than standard site pages
Our process
Leadstream: how
Google advertising works
We have built a structured, human process, focused on performance and support.
Onboarding and kickoff meeting
Étape 01
From the start, we hold a strategic meeting to understand your goals, challenges and business priorities. This is the starting point of a personalized collaboration with your dedicated account director and our project manager.
Review of your current assets
Étape 02
We analyze your existing campaigns, historical data and website performance. This helps us identify quick wins and improvement levers.
Defining the advertising and creative strategy
Étape 03
Our team designs the most suitable ads, visuals and messages for your brand and audience. We take into account your OEM image or brand standards.
Budget setting
Étape 04
Based on your objectives, we define the best budget split across Search, Display, YouTube, PMax and more. The goal: maximize your cost per lead while respecting your financial constraints.
Campaign setup and launch
Étape 05
We implement complete tracking (calls, forms, clicks, conversions) to measure results precisely. Launch includes a rapid testing and adjustment phase.
Monitoring and optimization
Étape 06
Our Google Ads specialists optimize campaigns daily: bid adjustments, keyword additions, removal of low performers, and A/B testing on ads and visuals.
Performance report and recommendations
Étape 07
Each month, you receive a clear and detailed report during a strategic meeting to review results and plan your next steps. Our objective: to help you understand where every dollar goes and what it delivers.
Avantages
Why choose us?
Automotive specialization and sector expertise
Since 2016, we have supported more than 200 dealerships and SMEs in Quebec and across Canada. Our knowledge of the automotive market allows us to create SEO strategies that are tailored and effective.
Platform neutrality and technological independence
We work with any web provider (WordPress, TAdvantage, EDealer, Autoroot, D2C Media, 360 Agency, Magnetis) without any conflict of interest. This allows us to present you with recommendations that are 100% objective.
Full transparency and unlimited access to your data
All your data and access belong to you, without exception. You always know where every dollar goes and what results it generates with 24/7 access to your performance dashboard.
Human scale, proximity and responsiveness
Our local, bilingual and specialized team is always accessible. You benefit from personalized, fast support, adapted to your needs.
Testimonials
What our clients
are not telling you…
Long-term relationships with partners who entrust us with their digital growth year after year.
4.9/5 of 41 reviews
THEY ARE WITH US FOR OUR
Blogs and tips
Our best
for car dealerships
A selection of articles, perspectives and practical advice to better understand and address today’s automotive marketing challenges.
Contact us
You have questions?
It’s here!
