Get more views, leads and sales from Youtube following our tips [Leadstream 2021]
YouTube is a powerful platform and can give you leads with the right strategy for your videos. Performing SEO tactics on your YouTube videos is important and these ranking factors matter the most.
Ranking factors on Youtube to get More Views, Sales and Leads
Keywords in the Description
Without strong keywords, even if you are great at SEO, your efforts won’t matter much. Since Google and YouTube aren’t able to extract information from the video, the text description is important to determine the video’s content. The description should be at least 250 words and include suitable and relevant keywords. The main keywords should be in the first 25 words of the description.
Keywords in the Tags
The keywords in the tags need to be extremely relevant to the content of the video. The first tag should be your target keyword and then order the rest of the keywords by importance. Use some broad keywords that describe the topic of your video.
Having backlinks in your description can help Google and YouTube know better what your video is about since the description is what is being crawled.
Viewing time is the length of time viewers spend watching this video and is an important factor for good reason. If there are two videos with similar titles, quality descriptions, and tags then YouTube will check to see which one has the best view time and rank it accordingly. If people are viewing a particular video longer then it’s likely that the video is better, so it deserves a higher ranking.
Number of Likes
The number of likes is self-explanatory. If someone likes the video, it sends a signal to YouTube that this video is good.
Number of Integrations
If viewers are then integrating your video somewhere else, this is also a sign that the video is relevant, catchy, and overall good quality. Just like number of likes, this helps YouTube know that this video should be ranked higher.
Number of Shares
Someone is not likely to share a bad video so if YouTube sees that people are sharing yours, the platform will know it’s a great piece of content and give it a ranking boost. Social shares can bring people from those other networks to YouTube, which YouTube likes.
If someone subscribes after watching your video, then it sends a signal that you have a great video. One of the best ways to get more subscribers on YouTube is to ask people to subscribe. All you have to do is a quick shut out to subscribe at the end of each video.
If someone sends a comment, then it sends a message to YouTube that they enjoyed the video or engaged with it. It helps to encourage people to comment on your video and then it’s also helpful to reply to comments that you get.
How You Can Generate More Leads with YouTube ?
There are a number of things you can do in order to generate more leads from viewers.
Optimize Your Channel
Optimize your channel with phrases and keywords people use in order to find your videos. You can add keywords into the description and add links to the channel description. This sends targeted traffic to your website because if people are watching your video, they will likely be interested in getting more information about your services and products.
Optimize Your Videos
In addition to the channel, each individual video should also be optimized. Google indexes videos so when you include your brand and keywords then there is more potential for the video to show up in search results. In order to optimize each video, you can include keywords in the descriptions and links in the calls to action. You can also use the tagging feature on YouTube to determine the relevance of the video and help group your video with similar videos. This means your video will show as a related video if a user watches something similar.
Provide Engaging Content
If you want to convert a video watcher into a lead, the video needs to be engaging. You can do this by educating viewers, answering questions, and including calls to action. YouTube can be a great way to educate your potential customers. If you have products that have unique features, use a video in order to explain the features. YouTube can also be a good way to streamline your offerings and show viewers in an easy-to-understand way. If you want people to take action, be sure to include a call to action and let them know in your videos.
Encourage Comments and Subscribers
More comments and higher ratings mean more relevant videos. It’s a good idea to encourage people to like or comment on your video. You can also comment on other videos that are related to your niche, so you position yourself as a leader in your industry. This may encourage others to visit and subscribe to your own channel. When someone is subscribed to your channel then he or she gets notified of new videos. Having people aware of your new content is important for lead generation.
Partner with YouTube Influencers
You don’t necessarily need to grow your subscriber base on your own and can partner with other YouTube influencers in your industry. You can collaborate on videos that are related to both of your interests, so you are able to have access to their audience. This helps you with conversions and leads, shows that you are a leader in the field, and encourages more people to subscribe to your channel.
Use Paid YouTube Ads
YouTube has different options for ad targeting in order to help you make sure ads are for the intended audience. With YouTube ads, you are able to reach the most qualified leads. You only pay when people engage with your advertisements for more than 30 seconds so if people skip over the advertisements, you aren’t going to pay. The built-in analytics make it easy for you to look at the performance of the ads to adjust your strategy.
Get More Views on YouTube While Doing Ads
In order to get more views on YouTube and convert more viewers into leads, consider YouTube ads.
YouTube Ads Cost
YouTube is one of the most cost-effective ways you can advertise. The average cost per view is $0.026 with an average view rate of 31.9% and average click-through rate of 0.514%. Depending on your targeting, marketing goals, and video quality, the typical ad view costs between $0.106 and $.30.
There are three popular types of ads you want to consider, depending on your marketing strategy.
Bumper Ads: These are the most common you see on the platform. There is a short un-skippable video that plays before a video and most are only 10 seconds in length. These are used for brand awareness to get slogans, product names, and calls to action in front of customers.
Non-Skippable In-Stream Ads: Non-skippable ads are powerful since they force users to watch. These do have a higher cost than other ad formats and are used for those that are willing to spend more.
Skippable Ads: These are another popular option and are longer format ads but are designed to let viewers skip after five seconds if they choose. They can appear anywhere in the video.
YouTube Adbuilder Tools
YouTube has a video builder tool to help make it easier for businesses that don’t have the resources to make videos from scratch. This free tool animates static assets with music from the YouTube library and can choose from different layouts in order to create a short YouTube video.
Benefits of Using YouTube Ads
There are a number of benefits of doing YouTube ads.
Cost Effective: Just like PPC, YouTube advertising can be cost effective since you are only paying when someone clicks on your ad.
Highly Targeted: YouTube ads allow you to be detailed when it comes to the audience you want to reach. You are able to target your audience by customer match, topics, demographics, similar audiences, affinity audience, in-market audience, live events, video remarketing, and more. You are able to target general groups or a very specific audience.
Metrics Are Easy to Measure: Without knowing how your campaign is performing, you won’t be able to know how you can do better. YouTube makes it easy to see your analytics.
Fast Results: There are over two billion monthly users on YouTube so ads give you fast results.
Large Audience: There is an opportunity for even small businesses to reach more users than ever before because of the large user base. Even if you specifically target an audience, you are still going to get your ad out in front of more people than other methods.
YouTube TrueView: A Powerful Tool
The YouTube TrueView platform is an effective solution in order to leverage streaming video to tell a story and build a voice. TrueView is an ad platform that gives advertisers and viewers choices that are tailored to their experience. You get to choose how and when your video gets to your audience.
Why Should Marketers Use TrueView Ads?
There are a number of reasons why it makes sense to use TrueView ads. TrueView ads are even more cost effective since you can limit your expenses to users who have interacted with your ads instead of everyone who noticed them. There are in-depth targeting options so there is a higher chance of people acting on your ads. The ads are responsive, so they display to all YouTube users, whether they are viewing on a desktop, tablet, or phone. You are also able to do custom video durations, such as a 20-second video or just a 10-second clip. This allows you to get the most out of your ad campaign.
YouTube cards can be a way to get more leads from your video views and are the solution for actionable results from your videos.
What Are YouTube Cards?
YouTube cards allow you to add more visual components with objectives to your videos, instead of annotations, and help make your videos more interactive. The cards can appear at any point in your video and include outside links, content that’s downloadable, or images.
When to Use Them
There are a number of different ways to use cards and there are five different types of cards you can add to your videos.
- Playlist or Video: This is where you can promote your video content. If you have a similar video to the one the user is viewing, this would be a good card to use.
- Channel: This allows you to promote another channel. If you have another channel or are working with an influencer and want to promote his or her channel, this is the card you want to use.
- Donation: If you are a non-profit or are running a campaign, you can use the donation card to encourage donations.
- Poll: If you want to get more information out of your audience, you can encourage the viewer to engage in a poll.
- Link: If you want to add a link to a website off YouTube, this is the card you want to choose.
With so many ways to use YouTube cards, you can stand out if you use them effectively. Place cards that are directing users somewhere else toward the end of the video. You want a user to finish watching the current video before sending them elsewhere. Be sure the cards are relevant. If the video isn’t going to a relevant landing page, then you may want to just send them to a second video in order to bridge the gap. Use cards to send your viewers to the next video in a series. This can help make sure viewers are viewing the entire collection of videos. Use polls in order to get viewer engagement and create a truly interactive experience.
Converting YouTube viewers into leads does take work and a thoughtful strategy, but YouTube can be an effective way to reach your audience.
You need an Agency to help you through Youtube Leads environment?
Leadstream helps you optimize your YouTube campaign and strategy enough to get more than good results!
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