Résumé mensuel

Site web

Métrique	Définition
Nouveaux utilisateurs	The number of first-time users who visited the website.
Prospects / Leads (Website)	A lead is a prospective customer who has shown interest in your product or service by providing contact information via the website.
Taux d’événements par session	The percentage of users who triggered any key event.

Publicité médias sociaux

Métrique	Définition
Impressions (Facebook)	The number of times your ad was shown. Impressions are counted each time your ad is displayed, regardless of whether it was clicked.
Clicks (Facebook)	The number of times someone clicked on your ads.
CPC moyen	Cost Per Click. The average amount you pay each time someone clicks on your ad. Calculated as the total cost divided by the total clicks.