Frequently Asked Questions

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Leadstream

Above all, LeadStream is based on a desire to help local companies with their digital marketing.

Over the years, we have grown and today we offer a variety of services such as Search Engine Optimization (SEO), online advertising (Google Ads, Facebook Ads, Instagram, YouTube, etc.), graphic design, as well as customized measurement and analytics solutions.

LeadStream takes its name from 2 important sources, which are still the pillars of its current development:

“Lead” refers to the “prospect” or “potential customer” in web marketing.
“Stream” stands for “flow” and therefore the notion of continuous movement (represented by a wave in our logo).

LeadStream is the desire to continually deliver quality leads to our clients.

It all depends on your intentions and your business strategy!

SEO is a long-term marketing strategy, the fruits of which are only reaped several months after the seeds have been sown. However, it does pay off if it’s well orchestrated.

Paid SEO can pay off faster, but it requires diligent management of advertising campaigns as well as a usually larger budget.

Once your strategy is in place, our personalized analytical solution allows us to measure and understand the results accurately, so that we can adjust our efforts in the right place.

We invite you to contact us to learn more!

With SEO, there is no certainty. The speed of results can vary depending on many factors such as the competitiveness of the industry, the health of the website, the chosen strategy, etc.

In general, the industry agrees that first results can be seen after 4 to 6 months. It should also be kept in mind that SEO results improve over time: your results at 6 months of SEO services should be lower than your results after 12 months.

With online advertising (SEM or SMM), it’s possible to see results within the first month.

By having access to your different platforms (CMS, Google Search Console, Google Analytics, etc.), it will be easier for us to integrate web content, do our optimization work and measure the results. However, the data remains yours at all times!

Search Engine Optimization (SEO) consists in creating and optimizing content for your website. This content is permanent and can continue to drive organic traffic long after its publication date.

As for Paid Advertising (SEM), it involves creating and then managing online campaigns on advertising networks such as Google Ads and Bing Ads, in order to generate prospects (called “leads”). Consequently, when these ad campaigns are stopped, the influx of traffic stops.

Absolutely! We believe that combining an organic traffic acquisition strategy with search engine advertising services is the best way to regain control of your digital marketing.

Ultimately, the strategies complement and support each other with a common goal: increasing search engine visibility.

SEO

SEO (Search Engine Optimization) is the art of increasing a website’s visibility on search engines in order to acquire more traffic.

Traffic generated by user searches is known as “organic” traffic. Conversely, traffic from clicks on an advert is called “paid” traffic.

These days, 60% of the world’s Internet traffic begins with a Google query. Any company wishing to increase its visibility, traffic and revenue MUST be visible on search engines!

Simply put, if a company positions its website on the first page of Google for a number of relevant keywords, it will receive more targeted traffic from a pre-qualified audience.

Our SEO services can help small and medium-sized businesses thrive on the web for the long term!

Leadstream now offers a wide variety of SEO services, but as a general rule our packages include:

Market and competitive research.
A customized strategy for each client.
Relevant keyword research.
Content creation for your website.
Integration of content into your website.
Content optimization for search engines AND visitors.
Performance reporting.
Strategic consulting.
Dedicated account manager.

Local SEO is the application of SEO principles to local search.

It involves not only optimizing a website’s search engine positioning, but also (and above all) optimizing it for proximity search in order to reach local customers.

This form of SEO is highly advantageous for local businesses with a physical address, looking to bring more visitors into their establishments.

Technical SEO covers all SEO activities aimed at improving the readability and indexing of your site by search engines.

In simple terms, it’s about ensuring that your website respects all the rules recommended by Google to facilitate the discovery of its pages and content.

But why is it less well known? Technical SEO isn’t fun for most people, and it doesn’t leave anything tangible for customers! It’s simply that essential element you need to address if you want to achieve significant results.

We strongly recommend that you don’t stop your SEO services on a whim. SEO is not a sprint, it’s a marathon! Results come after months of continuous effort.

If you stop your SEO services, you’ll lose your “momentum” on search engines, giving your competitors the opportunity to be more visible than you, and thus “steal” your audience.

Performance-based pricing means charging the customer according to results (e.g. target keyword positioning, increased site traffic, etc.).

We believe that this model leads SEO agencies to make the wrong decisions: focusing their strategy on generating backlinks rather than creating quality content. SEO agencies that practice this kind of pricing almost never touch the client’s website.

Hoping for quicker results, they are driven to adopt risky techniques that can lead to Google penalties.

We don’t judge this type of operation, but prefer to take a different approach.

As a general rule, we can deliver content within 6 weeks of the start of SEO services.

The website, the number of texts requested, the strategy in place and the terms of your contract may vary slightly.

Contact your sales representative if you have any questions.

To improve your search engine rankings, it’s important to create content on a regular basis.

If you’ve improved your site, chances are your competitors have done the same.

By renewing your content and adopting a long-term SEO strategy, you put all the chances on your side to appear among the top search results.

Yes, the content created for your website belongs to you in its entirety, from the moment it is paid for in full. Intellectual property and copyrights are transferred upon payment, as required by law.

On-site SEO (also known as “on-page SEO”) covers all the optimization activities that take place directly on your website.

It involves the optimization of individual pages on your website to improve their ranking in search results.

These optimizations apply first and foremost to the content, but also to the site’s HTML source code.

Off-site SEO (also known as “off-page SEO”) covers all the activities that take place outside the website, and which have an impact on its positioning.

This includes factors that improve a site’s popularity, reliability, relevance and reputation in the eyes of search engines and users.

This is often akin to the notion of engagement with the audience, notably through the natural construction of external links from reliable sources (proof of quality for search engines).

Yes, in fact many of our successful SEO campaigns have been for eCommerce sites.

Of course we do! We often say that we’re proud to be an agency specializing in automotive SEO, but our customers in many different industries are also very satisfied with our services.

Links are the only way for search engines to discover new pages on the World Wide Web.

They are therefore still of paramount importance!

There are 2 types of link that can greatly influence search engine positioning:

Internal links
External links

Links transfer a certain value (or authority) from one page to another. This value, synonymous with quality, is called link equity. The origin of these links is just as important as their number.

Paid search and social ads

Search Engine Marketing (SEM) is a type of advertising placement used by advertisers to position themselves on a number of target queries (keywords) in search results pages (SERPs).

Paid search enables companies to make their ads visible at the exact moment when users are searching for those services.

The ads therefore target a qualified audience who have typed an associated search into the search bar.

Social Media Marketing (SMM) covers all methods of promoting a product, service, company or activity on social networks.

Although SMM also concerns organic strategies (e.g. community management), it is very often associated with advertising, particularly on the biggest platforms like Facebook, Instagram, LinkedIn and TikTok.

Generally speaking, Social Network Marketing is used to communicate with your audience, build your brand image, acquire more traffic to your website, and increase sales.

Paid search offers many advantages and opportunities, including :

Quality traffic acquisition.
Audience targeting based on searches.
Retargeting a user who has clicked on our ad.
Ability to measure ROI on campaigns.
Precise control over advertising spend.

Yes, we do! We run online advertising campaigns for all businesses, whatever their field of activity, whether they operate entirely online or physically.

Google Ads is an online advertising network created by Google in 2000, based on the pay-per-click (PPC) principle.

It enables advertisers worldwide to display their ads and promotions in Google search results through a bidding system.

Advertisers bid on a number of keywords relevant to their business, according to how much they are willing to pay when a Google user clicks on their ad.

Facebook Ads is an advertising network that enables advertisers to buy ad placements on the various platforms of the Facebook network.

This network includes Facebook, Instagram and Facebook Messenger.

Facebook Ads offers unrivalled targeting opportunities. In particular, you can target your audience based on location, demographics (gender, age), and profile information (interests, languages, education, etc.).